RFOX Media Introduces Play-to-Eat Gaming Model in Myanmar with New Mobile Game RFOX Run

Manila, Philippines, September 22, 2021 -/DailyVoice/- RFOX Media, a subsidiary of Southeast Asia based RedFOX Labs, has launched RFOX Run, a new jump-and-run casual game in Myanmar, powered by prolific tournament game platform Goama. RFOX Run introduces a new gaming rewards model called Play-to-Eat, an innovation of the increasingly popular Play-to-Earn model, where players that are identified as winners and have signed up for an RFOX ID can redeem food vouchers from foodpanda, the leading food delivery service in Myanmar.

At RedFOX Labs, we believe that blockchain companies have a responsibility to explore humanitarian approaches to the innovations they produce. Through our Play-to-Eat model, we believe that RFOX Run users will gain the dual benefits of food rewards and blockchain education, providing them with both immediate- and long-term solutions.

The top RFOX Run players can claim their prizes through the RFOX Media website by registering for an RFOX ID. Winners will receive foodpanda vouchers redeemable with a unique voucher ID, and get their choice of food delivered to their doorstep. To kickstart the campaign, RFOX Media has allocated $22,000 worth of vouchers as rewards.

The global play-to-earn market, mainly driven by blockchain-based companies, has experienced exponential growth this year, with a total market capitalization of $9.21 billion and average year-to-date growth rates of 1,604.12%, according to analysis from CoinMarketCap data on 36 identified play-to-earn companies. From a larger perspective, the video game industry is currently valued at around $170 billion and is expected to grow to $268 billion after five years, according to CoinTelegraph.

In this context, RFOX Media can become a crucial participant in the high-growth play-to-earn market through RFOX Run. Its unique approach to encourage further adoption through play-to-eat and other models reflects RedFOX Labs’ endeavors in empowering blockchain-related growth in Southeast Asia. RedFOX Labs also operates RedFOX Games, which currently runs the KOGs Slam! NFT game on closed beta testing, with more products about to launch.

Earlier this month, RFOX Media and Goama entered a partnership for the launch of RFOX Run in Myanmar, with plans to extend the relationship across the Southeast Asia region. This collaboration brings together an audience of more than 20 million Southeast Asian residents and aims at serving the largely untapped gaming market in Myanmar.

Ben Fairbank, CEO, and Co-founder of RedFOX Labs commented:
“Just weeks after we revealed the partnership between RFOX Media and Goama, I’m happy to see that it has delivered innovative results through the new RFOX Run game and the first-of-its-kind Play-to-Eat model in Myanmar. The Myanmar market is still so young, with a lot of potential, and through this collaboration we have quickly launched a new casual game that has an added benefit of rewarding top players with food. We look forward to serving millions in Myanmar with innovative gaming solutions like this, among other things we are planning to launch in the future for the country.”

Wayne Kennedy, CPO and Co-founder of Goama said:
“We at Goama are very thrilled to work with RedFOX Labs to be the first ones to bring both NFTs and tournament prizes to Myanmar! This furthers our ambition of bringing a casual eSports platform to leading apps throughout Southeast Asia. We’re also very happy to have created RFOX Run, where users can compete for the top spot and at the same time be compensated with food vouchers!”

About RedFOX Labs:
RedFOX Labs is a Southeast Asian venture builder that identifies and builds successful business models for the region’s emerging markets. It is focused on unlocking the true market value of the Southeast Asian digital economy for high consumer demand services such as e-commerce, e-media, e-travel, and esports/gaming and focuses on adding value to the digital economy using emerging technologies such as blockchain. As a company, its value is tradable through its native token ($RFOX).

RedFOX Labs Official Channels:
Buy RFOX: https://www.redfoxlabs.io/rfox
Website: https://www.redfoxlabs.io/rfox
Facebook: https://www.facebook.com/redfoxlabs.io
Twitter: https://twitter.com/redfoxlabs_io
YouTube: https://www.youtube.com/channel/UCjSvr6RFSMlN00mWRiU0mSQ
RFOX Games Twitter: https://twitter.com/RFOX_GAMES
KOGS Twitter: https://twitter.com/KOGS_GG
KOGS Facebook: https://www.facebook.com/kogs.gg/
KOGS Discord: https://discord.gg/5kNdg7U9bU

About foodpanda:
foodpanda is a leading delivery platform in Asia dedicated to bringing consumers a wide range of food, groceries and more, quickly and conveniently. Powered by technology and operational excellence, foodpanda is spearheading the growth of quick-commerce (q-commerce) across the region with its network of retail partners, as well as pandamart cloud stores to provide more on-demand options beyond the millions of food delivery options. foodpanda operates in more than 400 cities across 12 markets in Asia – Singapore, Hong Kong, Thailand, Malaysia, Pakistan, Taiwan, Philippines, Bangladesh, Laos, Cambodia, Myanmar, and Japan. foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry. www.foodpanda.com

About Goama:
Goama is a leader in platform gamification, setting the benchmark in digital innovation and user engagement, working with some of the world’s biggest superapps and brands. Its turnkey solution offers a plug and play platform that creates unique gamified experiences that empower its business partners to build engaged communities. Goama has partnerships with the leading apps across 24+ countries to help them drive user engagement, increase monetization opportunities, and acquire new users. https://goama.com

RFOX Media Partners with Goama to Reach 20 Million Southeast Asians

Manila, Philippines, September 1, 2021 -/DailyVoice/- Southeast Asian based RFOX Media (a subsidiary of RedFOX Labs $RFOX) has combined forces with, Goama, to address their combined audience of more than 20 million Southeast Asian residents and to go after the largely untapped gaming market in Myanmar.

The deal will see prolific tournament game platform Goama, build and provide a casual game for RFOX Media in order to use play-to-win as an acquisition driver to the new RFOX Media platform.

RFOX Media acquired MYMEDIA Myanmar, one of the larger media players in Southeast Asia earlier this year, instantly giving it access to over 13 million followers across its popular content sites. RFOX Media is now on a trajectory to create a superhighway of media content that can be monetized through advertising as well as through the creation of NFTs.

Goama is a gaming platform that is built for businesses, combining the best of esports and the best of casual games to create a competitive casual gaming environment, where players compete on casual games, ranked on live leaderboards, to win real-world prizes. It has been so popular since its inception and is made available to millions of users in the leading apps across 24 countries and counting.

The two companies combine to launch a game titled ‘RFOX run’ which will offer competitors a chance to win rare and exclusive NFTs based on their tournament performance and leaderboard positions.

Ben Fairbank, CEO, and Co-founder of RedFOX Labs commented:
“We currently have a gaming division called RFOX Games, but to partner with a non-blockchain gaming platform with such a large daily user base is wonderful exposure in a very different sector for us.

“The Myanmar market is still so young, with a lot of potential, and through this collaboration we will launch tournament games alongside Goama who have over 80K people competing in each gaming tournament”.

“We have been planning this for a long time and to finally bring it all together is a wonderful achievement for us and for RFOX Media. We will soon look to partner with Goama across the Philippines and other SEA countries as we follow our aggressive acquisition and growth campaigns across the region” Wayne Kennedy, CPO and Co-founder of Goama said: “Innovation is at the core of our mission. We are excited to team up with RedFox and bring NFTs as tournament prizes for the first time in Myanmar! This is the first of many innovations we have in plan for our casual eSports platform on leading Superapps throughout Southeast Asia.

“We’re proud to have created RFOX Run, which we know our users are going to love playing and chasing top spot on the leaderboard!

Wayne further adds “We look forward to a successful and long partnership with RedFOX and extending the relationship across our entire footprint.”

About RedFOX Labs:
RedFOX Labs is a Southeast Asian venture builder, that identifies and builds successful business models for the region’s emerging markets. It is focused on unlocking the true market value of the Southeast Asian digital economy for high consumer demand services such as e-commerce, e-media, e-travel, and esports/gaming and focuses on adding value to the digital economy through the use of emerging technologies such as blockchain. As a company, its value is tradable through its native token ($RFOX). Subscribe here: https://www.redfoxlabs.io/subscribe

RedFOX Labs Official Channels:
Website: https://www.redfoxlabs.io/rfox
Facebook: https://www.facebook.com/redfoxlabs.io
Twitter: https://twitter.com/redfoxlabs_io
YouTube: https://www.youtube.com/channel/UCjSvr6RFSMlN00mWRiU0mSQ
RFOX Games Twitter: https://twitter.com/RFOX_GAMES
KOGS Twitter: https://twitter.com/KOGS_GG
KOGS Facebook: https://www.facebook.com/kogs.gg/
KOGS Discord: https://discord.gg/5kNdg7U9bU

About Goama:
Goama is a leader in platform gamification, setting the benchmark in digital innovation and user engagement, working with some of the world’s biggest superapps and brands. Its turnkey solution offers a plug and play platform that creates unique gamified experiences that empower its business partners to build engaged communities. Goama has partnerships with the leading apps across 24+ countries to help them drive user engagement, increase monetization opportunities, and acquire new users.

For further information, please contact:
Mr. Calvin Lee
VP for Sales and Marketing
Email: calvin.lee@goama.com
Phone: +60 12-6248874
Website: www.goama.com

Media Contact:
cecilia@yourPRstrategist.com